Buyer Outreach SOP

The proven outreach process for calls, texts, follow-up, and objections.

InvestorBase Essentials

What the top users do. If you only read one section, read this one.

buyers before you start calling
100+
response rate
35%
response to interested rate
50%
  1. 01

    Build your list

    Pull at least 100 unique buyers before you start calling.

  2. 02

    Use the full outreach cadence

    Double-call + voicemail + text each buyer.

  3. 03

    Call Wireless 1 first

    Prioritize Wireless 1, the number with the highest success rate.

  4. 04

    Qualify interested buyers

    On average, 50% of buyers you connect with will be interested in your deal.

  5. 05

    Repeat for 2 to 3 days

    Keep going until you reach a 35% response rate.

  6. 06

    Create competition

    Run the process consistently to generate multiple offers.

20 to 30% response rate text copy

Send this after a no-answer call. Swap the highlighted fields before you hit send.

SMS template
Hey First Name, I've got a property near Street that fits what you've bought before. Want the address and numbers?
Delivered · keep it under 160 characters

Top cold call tactics

Lead with the property, not yourself. Ask for 60 seconds, not 10 minutes. If they hesitate, name a street or a deal they bought. Being specific gets the call, not the pitch.

Script

Open with the property, ask for sixty seconds, and stop talking.

You say
“Hey Name, this is Rep with InvestorBase. I've got a deal on Street that lines up with what you've bought before. You got 60 seconds?”

Objections they might give

Most buyers hesitate once. Here's what to say back.

Buyer

“I'm not interested” / “Not buying right now”

You

Counter with Linked Deals“Listen, I'm not blasting this to everybody in town. I'm reaching out to you specifically. I saw the one you bought on 123 Main Street; this one on Oak Street lines up almost identical to what you're buying.”

Most buyers hesitate and ask for the address, so keep it short.

Buyer

“The price doesn't work for me.”

You

“Is it the price I'm asking, the location, or something else? Is there a price range you'd be interested in?”

You're done

Want a walkthrough?

Schedule time with our team to see it in action.

Buyer Outreach SOP | InvestorBase